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Ruined King: A League of Legends Story Cover Art (Courtesy of Riot Games)

On December 5, 2019, Riot Games launched its new publishing label, Riot Forge. Riot Games created the label to work with third-party studios in developing new games that expand the League of Legends universe. Just a week later on December 12, 2019, Riot Forge announced a new game in collaboration with Airship Syndicate, developer of Battle Chasers: Nightwar and Darksiders: Genesis. That game is Ruined King: A League of Legends Story, a story-driven, turn-based RPG starring some of the most iconic champions from League of Legends. …


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Courtesy of Mercedes-Benz

As the esports scene has gotten bigger over the years, so have the sponsorships. We’ve seen sponsorship and advertising spending increase drastically from 2017, and it is expected to continue growing by the hundred-millions for many more years. Sponsorships are currently the biggest and second-fastest-growing revenue streams for esports organizations, and it makes a lot of sense. According to management consulting firm, McKinsey & Company, sponsorships from both nonendemic and endemic sponsors have greatly increased brand recall. This, of course, means the marketing is absolutely working. Given the success of current and past sponsorships, it seems likely that more and…


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Courtesy of Riot Games

At a time when esports seems to be at its lowest point due to the pandemic, when almost all in-person international esports competitions, like The International for Dota 2 and CS:GO tournaments, are being pushed back into 2021, Riot Games gave us something that many people thought would be unfeasible: an international LAN esports event.

Worlds 2020 had all the things you would expect in a highly competitive tournament, such as upsets, new records, and some of the most intense matches in competitive League of Legends. All of it ended with Korean champions, Damwon Gaming, lifting the Summoner’s cup in…


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Courtesy of Anomaly

For over two decades, the Counter-Strike video game series has captivated the world with its intricate yet endearing mechanics and competitive scene. From the first-person-shooters first release in 1999 to its third and most recent iteration, Counter-Strike: Global Offensive (more commonly known as CSGO) in 2012, people have spent countless hours playing this household game. However, recently, CSGO has started to see a severe decline in its playerbase, especially in North America. Why is this happening?

Why was CSGO Popular?

To understand the decline of CSGO, it is necessary to understand the history of the game and its relationship with…


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Hasan Piker’s Twitch Stream credit: twitch.tv/hasanabi

Twitch launched in June 2011 as a video game-centric spin-off to Justin.tv, a general-interest streaming platform. Twitch quickly eclipsed the popularity of Justin.tv and has become the face of the live streaming industry. Twitch is now home to over 3 million monthly active users and continues to grow with the COVID-19 lockdown doubling the site’s watch time. However, this very same site gamers visit to watch Fortnite and Minecraft live streams is very quickly changing the landscape of the election night coverage.

When representative Alexandria Ocasio-Cortez (AOC) appeared on her Twitch live stream, it made the entire world pay attention…


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On August 13, 2020, Epic Games released a YouTube video titled “Nineteen Eighty-Fortnite — #FreeFortnite” (Courtesy of Epic Games)

In April of 2020, the Verge posted an article about how Apple and Amazon negotiated the Apple’s App Store cut. While conventionally, it has been reported that Apple took a 30 percent cut of every App Store purchase, the article highlighted how Apple granted Amazon preferential treatment for Amazon Prime Video app and agreed on only taking a 15 percent cut. This report was met with significant backlash from major iOS developers such as Epic Games Games, Spotify, and Match.com, who criticized Apple for its anti-competitive practices.

On August 13, 2020, Epic Games announced that players would receive a 20…


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On Tuesday, October 20, 2020, Alexandria Ocasio-Cortez, commonly known as AOC and one of the more popular political figures in the United States, made her Twitch debut, peaking at over 430,000 concurrent viewers. (Courtesy of AOC on Twitch)

In the 90s and 00s, the typical gamer was depicted as a nerdy, unsociable loner who spent most of his/her time playing games. Fast forward to the present and we see many big names in the video game industry like Michael “shroud” Grzesiek and Lily “LilyPichu” Ki who stream themselves playing various games on the popular streaming website Twitch and whose popularities surpass even those of some mainstream celebrities. However, there has always been a big distinction between “internet celebrities” and mainstream celebrities… that is until recently. …


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The 2006 MLG Pro Circuit Super Smash Bros. Melee winner
Christopher “PC CHRIS” Szygiel received a prize pool of $10,000

One of the more traditional ways esport organizations earn revenue is from prize pool money for placing high at competitions. For the most part, this was the only way an esport organization or professional player earned their money in the early days of esports, since most brand sponsorships are were going to esports were going to the competitions and events, not so much the teams. Typically, a high prize pool brought a lot of attention to a competition and the growth of the prize pools was the indicator of showing the growth of esports as a whole. For example, the…


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Recently, Cloud9 shocked the eSports world by announcing that they would be fully transparent with the salaries of their new, star-studded Counter-Strike: Global Offensive roster, starting with the signing of Alex “ALEX” McMeekin, the star in-game leader that was formerly a part of the super-team Vitality. Henry Greer, the general manager of Cloud9 CS:GO, revealed that ALEX was signed to a 3 year, $1.65 million dollar contract. Yes, you heard that right: one MILLION dollars. However with more contracts in the foreseeable future to fill the 5-man roster, one perplexing question stands: how do eSports organizations afford these huge contracts?


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100 Thieves represents the future of monetization for eSports organizations. While traditionally, eSports organizations focused on building the best teams to compete for the championship title, 100 Thieves concentrate on building their brand around influencers, content creators, and merchandise. This creative new strategy could be attributed to a combined effort from Dan Gilbert, the owner of Cleveland Cavaliers, along with celebrity investors like Drake and Scooter Braun.

BCEC Video Games Committee F2020

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